J1 Beach, formerly known as La Mer, is set to open this September, unveiling a whole host of new luxury Beach Clubs, inspired by the Riviera. These new spots promise to deliver an exclusive mix of relaxation, world-class dining, and entertainment, redefining the already vibrant beach scene at La Mer.
Among the most anticipated openings are Cove Beach, Bâoli Beach, and Sirene Beach by Gaia, each bringing their unique flair to Dubai’s coastline.
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