Decor at The Goodtime Hotel

Pharrell Williams opens The Goodtime Hotel

A new playground for the social elite..

As we look at the year ahead, Miami Beach will be at the epicentre of activity for travellers who have been waiting patiently to go all out on their next vacation or quick getaway,

A combination of signature offerings fuse the natural beauty of Miami with the unique experiences that travellers seek now more than ever, with seven miles of world-famous beach set to serve as the backdrop for bucket list travel activities.

Pharrell Williams & Dave Grutman at The Goodtime Hotel

Your universal passport to a good time..

This new playground for the social elite and uber famous has opened on Miami’s infamous South Beach. Welcome to the goodtime hotel, your universal passport to a good time. The Goodtime Hotel, a collaborative endeavour between nightlife entrepreneur David Grutman of Groot Hospitality and music icon Pharrell Williams, is set to become a neighbourhood-defining destination.

The Goodtime Hotel is a brilliant marriage of vibrancy, fun and Miami flavour. Designed by Ken Fulk, the seven-story hotel takes up an entire city block and comprises 266 stylish rooms, including a luxurious specialty suite.

Strawberry Moon..

View of The Goodtime hotel layout

At the centre of The Goodtime hotel, on the third floor, is Strawberry Moon. This insta-ready venue was designed to transport guests into a classic Miami Beach Art Deco era, with a touch of energy and style from old world Havana Cuba and Beverly Hills. Set against a palette of pale mint, coral and white, the space features twin pools tiled in broad stripes and divided by a runway sprinkled with powder-coated palm fronds. Shaded bungalows and signature striped cabanas ring the pool’s jungle oasis.

Top celebrity DJs poolside..

Strawberry Moon Pool Club

Each weekend The Pool at Strawberry Moon will be transformed into a high energy day club – the perfect place to relax, dance, and let loose with top celebrity DJs poolside. Guests can walk up to the pool’s open-air bar or enjoy champagne and cocktails from lounge chairs. For those seeking the total VIP experience, the cabanas are sure to be a hot commodity.

“This is about providing a getaway within a town that’s already known as a vacation spot”, Grutman explains. “When you’re at the Goodtime, we want you to feel like your worries and anxieties have been left outside.”

Pharrell adding: “We want The Goodtime Hotel to impart a feeling of both revitalisation and that rare, exciting thrill that takes over when you discover something special”; blurring the lines, if you will.

Visits fromKim Kardashian and The Beckhams…

It’s clear that locals and travellers aren’t the only ones who eagerly awaited The Goodtime Hotel’s debut; celebs have visited in their droves to celebrate Grutman and Williams’ hotel opening. The red carpet has seen celebrity royalty such as Kim Kardashian, Vanessa Hudgens, and the Beckham’s David & Victoria. Timbaland, Future, Bad Bunny, Alesso, Cedric Gervais, Maluma and Rick Ross all made appearances as well.

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