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Dior at Nammos

Dubai’s Nammos hosts an innovative Dior Concept Store

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On Dubai’s Jumeirah beach at the Four Seasons Hotel, Nammos plays host to Dior, with a stunning and innovative boutique, open to the public. The installation is made up of two circular modules, made solely from natural materials – combining clay, sand and raw fibres, using an innovative 3D printing system by WASP, to create the structures. The incredible engineering of the build is not only technically impressive, it’s also super creative, with the cannage motif creating a pattern repeat across the surface of the walls (a serious coding accomplishment).

Watch the video below to see the construction process:

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Stepping inside..

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Inside the boutique, you’ll find the Dioriviera Women’s Collection, designed by Maria Grazia Chiuri, accessories including the Dior Book Tote and the Dior Caro, as well as the latest additions to the Dior 2022 Cruise Line, including the Lady Dior Wicker Baskets. In addition to the fashion pieces inside, the indoor-outdoor feel of the space is brand identity heavy, with Dior Maison deckchairs, parasols, cushions and even bottles adorned with toile de Jouy, the signature fabrics. This interesting step to incorporate Dior’s latest pieces with an innovative architectural experience highlights their ambition and focus on sustainability and conscious production moving forward.

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The perfect setting..

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Given that Nammos provides the most luxury of Mediterranean experiences in Dubai, it’s understandable why Dior decided to set up shop here. With spectacular views of the Arabian Sea, and boho-chic, white-washed timber interiors, this lifestyle destination balances the perfect blend of luxury hospitality and earthy tones. From concept store browsing to sunset dining, enjoy the height of opulent living at this exclusive beachside destination.

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Chic Beachwear / Smart Casual
This image has an empty alt attribute; its file name is 9268F266-A908-480F-94C7-CE046208EAE1.jpegVisit Dior: Open 11am – 1am Everyday


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